Overshadowed by the splendor of an all-new store, they’re forgotten almost as quickly as they were realized, slipping into the pages of history. When remodeling is complete, these short-term spaces vanish literally overnight. Apple spares little expense to provide the best experience they can even under cramped or less-than-ideal circumstances. Signage and branding remain consistent and of similar quality to full-size stores. Identical tables and fixtures are built for each space. Even though both their construction time and useful life are short, temporary stores attempt to provide a familiar retail atmosphere. Yet, these makeshift spaces reveal Apple’s extraordinary attention to detail. The spaces are strictly meant to bridge the gap during a store redesign and aren’t celebrated. Temporary stores often pop up with little notice or fanfare. In locations without nearby alternatives or where construction work is estimated to be time-consuming, Apple has implemented temporary stores to ease the transition. As Apple’s stores have steadily grown in popularity over the past 17 years, renovations and expansions to keep up with increased traffic have necessitated temporary closures from time to time. Closures mean lost sales, disruptions to service, and a negative customer experience. No retailer wants to close a store - even temporarily.
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